The HFF is part of the consortium of the research project PRIME (PRoduction- and Projection-Techniques for Immersive MEdia). The artistic and technological knowledge of the HFF is combined in a unique way with the research capacity of the university. The Department of Media Studies examines the acceptance and appraisal of 3D applications within the population, the difference of perception between 2D and 3D content and furthermore the impact of 3D film screening on children.
HFF's first film produced in stereo will be shown at INSIGHT OUT 2010 for the first time. The team employed a special 3D concept to emphasise the multi-layered story. The Media Sciences Department will use this in-house production as part of the reception studies to analyse the reaction of the audience to stereo viewing.
 

About Mariann Gibbon
Mariann Gibbon has a degree in Media Education and used to work as a Project Manager for an international internet company and as an online editor as well as proofreader for a football magazine. She is now a research assistant at HFF, Film and Television University in Potsdam in the third party funded project PRIME (PRoduction- and Projection-Techniques for Immersive MEdia)  with emphasis on the impact of stereo 3D content in Family Entertainment on children and their perception of it.  

About Jesko Jockenhövel
Jesko Jockenhövel has a degree in Media Studies of the Film and Television University Potsdam, having been a student at Kingston University and Roehampton University (London) as well. He was a Curatorial Fellow at the Museum of Film and Television before joining the research project PRIME at the Film and Television University where his research focuses on audience reception of immersive media. Jesko Jockenhövel is writing his PhD on narration and immersion in stereoscopic 3D films.

About Robert Laatz
In his art research projects Robert Laatz focuses on pictorial space composition for time-based media. The portrait series VERZICHT / RELINQUISHMENT was developed in this context. Robert is mainly working as DoP on documentaries for different television and film formats. Since 2007 he is teaching in the department for cinematography at HFF. Within the PRIME project he is tutor and 3D producer of HFF’s first stereo live action film. 

About Prof. Dr. Claudia Wegener
Dr. Claudia Wegener is professor of media studies at HFF, Film and Television University in Potsdam Babelsberg. She is leading the project PRIME (PRoduction- and Projection-Techniques for Immersive MEdia) at the Department of Media Studies. Claudia Wegener is specialized in research of digital cinema, media reception, media socialisation and qualitative research methods. Forthcoming publications include “Handbook of media socialisation” (with Ralf Vollbrecht, VS Verlag 2010) and “childhood and film” (with Horst Schäfer, VS Verlag 2009)